I skimmed some parts and I must say that from a first look it seems frankly interesting.
As soon as I find some time I'll be taking a closer look to the thing. I'd like to see the interpretation of SH from an academic point of view.
It is a great read, like. But a couple of times it drags on abit. Like he'll talk about 'camera direction' for example, and it's really interesting, but then in the next paragraph he'll then bring up a quotation from someone talking about what your thinking when looking at the TV screen, or something like that. And the first couple of times it is interesting, but it happens quite often in the book and towards the end you start to think, "he's putting these bits in just to fill the book."
When he talks about his experiences of the games it's a brilliant read. Just little niggles like that that let it down a little for me. I'd give it a 7/10.